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How Windows stores five secrets of earnings management

First, Location

Where are the doors and Windows building material stores should be open, is to enter the professional building materials market of doors and Windows or choose a street to another independent operation? in recent years, the rise of a number of building materials, furniture retailers, reflecting changes in customer buying behavior, that is, all aspire one-stop shopping. Home decoration will take up a lot of time and effort, coupled with customers building product buying experience is missing, then choose to buy building materials market will become the safest practices to avoid making the wrong decision. So, if you want to win more customers walk in the door, regardless of what you do is doors and Windows building material products, select/construction materials hypermarket business in the professional building materials market will be much better than street shops, "climate, geography, and" determines the degree of geographical location.

Second, the combination of properties and quality of the products

Some doors and Windows building material dealers in addition to one-sided pursuit of "profits", never thought about Windows and doors brand brings the added value and future competitive landscape, what do make money is a common phenomenon, which means that dealers can do business on their own for the purpose of making money, and never deliberately focused on providing customers with the convenience of buying problem. However, the market environment is changing and customers become more demanding, one-stop shopping becomes more customer choice, especially when time becomes more and more expensive, richness of the doors and Windows building material stores products will ultimately affect whether customers will buy, even if it will walk into the store.

With many doors and Windows building materials industry boss in communication of when, talked about had this topic, that is overall home in future will will to existing of single products brand brings huge of impact, because overall home not only meet has customer a station type purchase convenience sex of need, while he of products rich degrees and quality, and brand are can meet customer of requirements, more important of is, overall home provides has custom of of home decoration environment solution programme, this impact not only on doors and Windows building materials retailers has effect, Even now the Home Windows and doors industry influence.

Third, price

You ask 100 stores sales, what they fear most is? the answer may 99 would say is the price. Price really all that horror? why each sales person talk about the price all strike fear in our minds. Find more reason is that the day-to-day management of the store, when you store whole image provided by the sales environment, so when customers feel that there is room to negotiate prices, then no matter how much you stick to, want to price transactions is a very difficult thing. When customers make purchasing decisions, with prices expected to be affected because of the identity of the store price.

The priceless in this book, the author presents "price pointing" concept, which customers will be based on the price to determine the final price of the product. Store products in order to stick to the price, you want to do is the overall image improved, uniform norm, clearly the price of identity and sales firm bidding strategy.